Why Is The Food Technology Reward Not Always Simple?
Last week, we took a look at how food technology is able to cater to us as individuals. Given the plethora of available options, making choices is not always easy. And, if we’re having trouble making choices imagine how difficult it is for the food industry to indulge our whims. Can companies put us on the right track to make our best informed decisions? Read on to get the murky details. Otherwise, check out Kitchology’s Eat.Better app to improve your meals.
If It Ain’t Broke Should You Fix It?
How many times have you heard, “the customer is always right”? But, what if the customer doesn’t know how to tell what’s really right? How do we balance what we want vs what we need? Companies are struggling to help us solve that conundrum, but it ain’t easy. To paint that picture for you, let’s examine the topic of synthetic vs natural colored food. On the one hand there’s the current clamor towards all things natural and wholesome, right down to the elimination of even the FDA approved artificial red, blue and yellow dyes on the market. Yes, we think we want natural red beet, turmeric and purple corn colors. But, do we really want to turn a blind eye to all the pretty rosy colored pastiche of desserts on the shelves? What if pretty costs less? What if we can get more of it using less of it? Needless to say, companies have reached a slight impasse. Perhaps, over time, pretty will be more than just in the eye of the beholder.
The Easier To Read The Better
Shifting our attention to the topic of labeling and transparency, an issue has arisen. Essentially, given our inability to literally understand what’s on the box, more of us are choosing a different easier to read box. This presents an issue companies cannot ignore. How “clean” and “healthy” can the industry really turn out their product labels under the watchful eye of not just the public but the FDA too? Will everyone be satisfied with the results? Hopefully, food technology will be able to assist in the complicated quest to properly read the fine print.
So many choices and it seems a little bit of understanding can, but doesn’t always, go a long way. Apparently, we’re not above bringing our own baggage even to food technology. Will the benefits outweigh all the heavy lifting of our preconceived notions about what’s right and best? Maybe, all it takes is for companies and other decision makers to keep listening to always right customers.
It’s time for you our loyal customers to weigh in with your own right thoughts about this week’s #food technology. Feel free to serve up your ideas @Kitchology and @Kitchenchick123.
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